A website goes wrong quietly. The tour sold out in March is still bookable in July. The clinic moved. The WhatsApp number belongs to someone who left.
Accuracy is the maintenance that guests feel. A new colour on the header is not.
A weekly check in season
Spend twenty minutes:
- Open the homepage and one service page on your phone.
- Confirm the phone, WhatsApp, and hours.
- Remove or label anything you cannot sell this week.
- Send yourself a test enquiry. If it does not arrive, treat that as urgent.
Out of season, monthly is enough for a stable business, plus an immediate change when a price or a location changes.
What staff should be able to edit
Prices, photos, and short announcements. Not the menu structure, not the fonts, not the tracking code. A managed arrangement can include those edits if your team will not do them. The pricing page explains a managed website as hosting, updates, and support, separate from a site you own outright.
Write a one-line rule: who may change a price, and who must be told. Most public mistakes come from two people updating two different places.
What does not need a weekly article
You do not need a new blog post to prove the business is active. Guests need the offer to be true. Search visibility still depends on clear pages, a complete Google profile, and links from real sites, which is the work described in SEO in Phuket.
If nobody on the team will log in, say that at the start of a project. Web design in Phuket can include a simple editor, or a support plan, but it cannot invent a person to watch the inbox.
People also ask
Short answers to the questions people type into Google and AI search.
How often should a Phuket business update its website?
Check prices, hours, and sold-out offers every week in season. Photos and new services can wait until they are ready. An untouched site for a year will contradict the front desk.
Who should edit the website?
Someone who already knows today’s prices and schedule. Give them a login and a short list of what they may change. Not everyone needs access to the design.
What updates matter most for guests?
Wrong prices, closed services that still appear bookable, and a phone number that does not answer. Fix those before you add new pages.
Is a blog required to keep a site ‘fresh’?
No. Accurate service pages beat a blog nobody maintains. Publish an article when you have something useful to explain, not on a timer.