High season punishes stale websites. A guest comparing three Kata hotels will book the one whose rates and photos match what they find on the phone, not the one with the oldest blog.
Use this list before the busy weeks, not during them.
Rates and availability
- Remove last season’s promotions from the homepage and from room or tour pages.
- If a trip is paused, take the book or enquire button off that page. A form that replies “sorry, not running” wastes the enquiry and your time.
- Say what the price includes. Transfers, park fees, and lunch are the questions your inbox already gets.
- Check the date on any “from” price. A number with no season attached will be challenged at the desk.
The phone path
Open the site on a phone, on mobile data if you can.
- The offer and the next step should be visible without hunting.
- Tap WhatsApp, the phone number, and the form. Confirm the message arrives with the person who can answer today.
- Maps should open on the correct pin. A pin on the wrong beach is a common copy-paste error after a move.
Photos and speed
Replace dark or off-season photos of closed restaurants, empty pools, and boats you no longer use. Compress large images before upload. A single 8 MB photo can make a room page feel broken.
If the homepage autoplays a heavy video, watch it on a 4G connection. If it stutters, use a still image for the busy months.
After the check
Write down what staff must be able to change themselves: a sold-out date, a daily tour, a room photo. If every small change needs the original designer, high season will outrun the site.
Web design in Phuket for a rebuild, or contact the studio if the site is fine and only the content path is stuck. Hotels and tour desks with a heavier booking need are covered under hotels and resorts and tour operators.
People also ask
Short answers to the questions people type into Google and AI search.
When should a Phuket hotel update its website for high season?
Update rates, photos, and the booking path at least a month before you expect the rush. Guests research earlier than they travel, especially for December and January.
What breaks most often on tour websites before high season?
Old prices, sold-out trips that still show a book button, and WhatsApp numbers that go to a phone nobody watches.
Does a slow photo gallery matter in high season?
Yes. Guests are often on hotel or beach connections. A gallery that takes several seconds to appear loses the enquiry.
Should I add new pages right before high season?
Only if they answer a question guests already ask. A new page with no photos and no offer is worse than leaving the current site alone.